Case study #1

**Company Overview:** 

Motorsports magazines have been keeping racing fans informed for over 100 years. Originally named Brooklands Gazette in 1924, it later became known as Motorsports. Bill Boddy, who joined in 1936, played a significant role in establishing the magazine as a leading name in racing publications during his 55 years as editor. 

**Major Productions and Distribution:**

 Key publications include F1 Racing, Motorsports, Autosport, Evo, and Fast Car. While standard photography techniques are used, the magazines emphasize the special technologies of racing vehicles, like engines and exhaust systems. As of 2023, annual subscriptions cost $30 currently, however, the subscription used to cost $20. The magazines are available through newsstands, online platforms, and paid subscriptions (both digital and print). 

**Production Process:**

 The G4 system streamlines production, enabling racing teams to quickly modify their designs at lower costs. The magazine production process includes planning the layout, selecting colors, proofreading, printing, and then distributing worldwide. 

**Marketing Practices:** 

Motorsports utilizes digital marketing, social media, and partnerships to reach audiences. They have a strong digital readership of nearly 90,000, with many engaged through surveys and magazine advertisements. 

**Regulations and Environmental Considerations:**

 The article highlights the importance of regulations in motorsport for safety and fairness but questions the environmental impact of the sport, even with electric cars. Media theories can assist magazine companies in effectively targeting their audience and creating attractive magazine covers.